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Welcome to The Dwell Theory' website! 

Please take time to read the following Privacy Policy, which explains how we collect, use, disclose and transfer the personal information that you provide to us via our website, when you visit our pop-up stores, contact us by telephone or when you interact with us over social media. It also clarifies how we gather information through the use of cookies and related technologies as and when you use our website.

Please be aware that this Privacy Policy is governed by European Regulation No. 2016/679, which is effective as of 25th May, 2018. The Regulation guarantees that personal data processing will be carried out in accordance with fundamental rights and freedoms, as well as with respect for the data subject, with specific reference to confidentiality, personal identification and the right to personal data protection.

We reserve the right to update this Privacy Policy at any time. When we do, we will publish the changes on our website.

The information we collect from you is as follows:

  • You will need to register with us to access certain areas of our website. During the registration process, you will be required to submit personal information, including your name and address, tax number, email address and telephone number. By entering this information in the fields requested, you permit 'The Dwell Theory' to provide you with the services you select.

  • When you purchase products online or by telephone, we collect information such as your purchase details and relevant payment information. We also collect personal information from you when you correspond with us (ex: if you contact us with a query about one of our products or services), when you provide your details when you visit our pop-up stores or when you contact our Customer Services by telephone. 

  • If you choose to interact with 'The Dwell Theory' via social media platforms or other third-party platforms, we will collect the personal information you have provided to us through that platform.

  • We will collect information about your location to the extent that we provide any location services. 

We will use the personal information we collect from you to:

  • Manage and fulfil purchase and repair orders, facilitate delivery and to provide after-sales services.

  • Manage our accounts and records.

  • Deal with your enquiries and requests.

  • Send service-related communications, including announcements and administrative messages, such as an order confirmation.

  • Identify products and services we think you might be interested in based on your personal information, such as your purchase history and previous interactions with us.

  • Send you marketing communications (including emails and social media audience matching) relating to us and other third-party partners that we think may be of interest to you where we have a legitimate basis to do so (please see the “Your choices” section below for further information on how to manage these updates).

  • Conduct market research so that we can improve the services we provide our customers, and other offerings.

  • Where you have agreed to a particular use of your personal information, we process it on the basis of your consent. You may withdraw that consent at any time (eg, for us to send you marketing communications) by contacting 'The Dwell Theory' (see the section headed ‘Contact us’, below). We also process your personal information when it is necessary for the performance of a contract with you or when it is needed for the legitimate interests of operating, protecting and improving our business.

The FRATO website uses third parties such as network advertisers and ad exchanges to serve you adverts on third-party platforms after you leave our website. We also use third-party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of our website and viewing of content or adverts contained therein. Network advertisers are third parties who display adverts that are based on your visits to our website as well as other apps and sites. Third-party ad serving enables us to tailor adverts to you for products and services that you might be interested in.
Third-party tracking technologies, however, are not controlled by us, even if they are associated with our website or adverts. Statements pertaining to FRATO’s practices do not apply to the methods third parties employ to collect personal information or how they then use this information. To review a the practices regarding the collection, storage and sharing of personal information by a third party, please read their terms of service, privacy policy, permissions, notices and choices. We make no representations regarding the privacy policies of third-party advertisers or ad networks or exchanges or related third parties.
You do have options in respect of the delivery of adverts. You can opt-out of receiving certain types of behavioural adverts by visiting the third-party websites referred to in the section headed ‘How to control or delete cookies’, above. We do not accept responsibility for the effectiveness of or compliance with any third-parties’ opt-out options.

Some of the services that we provide use information pertaining to your location. These are typically available on mobile devices or apps and you will be given the opportunity to provide your consent to the use of such location services. These services process information derived from GPS, sensors, beacons or Wi-Fi access points and allow you to benefit from a more personalised service. Your device will have settings that permit you to turn off these services should you no longer wish to benefit from them.

We do not share personal information about you with other people or non-affiliated companies, except under the following circumstances:

  • Employees and consultants of FRATO processing data in their capacity of persons in charge of the processing for internal organisation of the activities.

  • Other companies of the same Group acting as data processors in order to carry out contractual activities and services (such as the pick-up in-store services) and to carry out specific marketing activities (such as inviting the user to local events).

  • Companies acting in their capacity as data processors and providing FRATO with specific technical and organisational services in relation to the website (logistics, IT and marketing).

  • Any law-enforcement agency, court, regulator, government authority or other third party where we believe this is necessary to comply with a legal or regulatory obligation, or to protect our rights or the rights of any third party.

  • Any third party that purchases, or to which we transfer, all or a significant amount of our assets and business. Should such a sale or transfer take place, we will use reasonable efforts to ensure that the entity to which we transfer your personal information uses it in a manner that is consistent with this Privacy Policy.

We have implemented standard contractual clauses to ensure the adequate safeguarding of your personal information when it is transferred to affiliated companies and stores in territories outside the European Economic Area. Where we share your information with a third-party service provider outside of the European Economic Area (as detailed in the section entitled ‘Sharing your information’, above), we contractually oblige the third-party service provider to implement adequate safeguards to protect your personal information.

We want you to feel confident about using the FRATO website and are committed to protecting the personal information we collect. We limit access to your personal information to employees who reasonably need access to it in order to provide products or services to you or in order to do their jobs. We have appropriate technical and organisational physical, electronic and procedural safeguards in place to protect the personal information that you provide against unauthorised or unlawful processing and against accidental loss, damage or destruction. 
However, when you are asked to choose a password in order to access certain areas of our website, it is your responsibility to select a password that is secure and confidential. We recommend that you choose a password that you do not use on any other site and to not share it with anyone else.

You have the right to ask for access to any personal information that we hold that relates to you, to correct any inaccuracies and to update any out-of-date information. In some circumstances, you have the right to request the deletion of your personal information or a restriction of its use.
You have the right to object to FRATO processing your personal information in some cases. You can ask us to stop sending you direct marketing communications at any time (however, we may continue to send you service-related, ie, non-marketing communications, such as email updates on your order status). You can do this by emailing the address in the section headed ‘Contact us’, below, or by clicking on the ‘unsubscribe’ link in any FRATO marketing emails.

If you have any questions about this Privacy Policy or the manner in which your information may be processed, please contact us on the email address provided below. You can also use this email address if you wish to request access to the personal information we hold about you or to unsubscribe from any further email marketing communications.
Please contact us by email at:

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